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The Internet today has changed many people's lives. It made their lives simple and comfortable. So comfortable that almost anything can be done online – socialization, work, pay bills and shop without leaving their houses. Above all, one activity is conducted on the internet that's online shopping keeps growing tremendously. A recent study in the US alone found that nearly 1 / 2 of the population is purchasing online. This is because many people have discovered the advantages of online shopping. Convenience This is one reason why everyone loves to buy online. Shopping on the web allows consumers to look at the ease of their own home. People who have disabilities, ill or those who find themselves too busy to venture to stores could purchase what they need online. Imagine how crowded departmental stores are during holidays or weekends. Shopping online can avoid crowds that make people irritated waiting and falling in line only to pay for the things that they have just bought. And problems getting a parking place could be eliminated. It is very convenient because consumers can shop anytime of the day without worrying about store hours. Online shopping gives consumers the ability to look at a time which is convenient for the children. Moreover, great site makes it easier to deliver gifts to relatives, friends and spouse and children since most shopping on the web websites offer fast and reliable shipping options. It's a fantastic way to surprise household too. Accessibility Anyone by having an internet access can just log and will look and purchase items they need no matter where in world they're. No need to spend your time and energy to visit stores which are too far in order to buy items they desire. Through internet shopping, people can shop overseas without even traveling. Affordability Shopping online can conserve money from travel expenses, food, and impulsive shopping. Used or old stock items may be easily aquired online which are less costly such as books and furniture. Sometimes can it be is even tax-free. Those online retailers that don't have a very physical store in some state don't possess sales tax. Best Buy Easy entry to the product's information provides consumers better choices. Aside from the information that is available on the online store, consumers can readily search the web for more information. Moreover, they can look for the product or service reviews and ratings that are the great help the consumers for making wise decisions. Aside from your information, product critiques and ratings, shopping on the web gives consumers a variety of choices. Going to traditional stores usually, limit the alternatives of consumers which force these phones buy things which they don't enjoy. Confidentiality There are things people are interested in private. Items for example adult toys, sexy lingerie etc, through shopping online consumers are able to do discreet purchases. Even with these advantages of shopping online, a lot of people still don't trust online shopping for security reasons. However, you will find simple solutions just for this problem. Shop Online Securely Find out of a merchant by going to its website. Look for guarantees, warranties and return information. Look for online stores that have symbols like unbroken lock or key, URL that starts off with Hyper Text Transfer Protocol Secure and sites which may have SSL or “Secure Socket Layer”, which means the consumers as well as the merchants can only view the payment information. Look on the privacy statements to find out how the consumer's personal information will be used. Reliable merchants always make this information readily available to the consumers. Always pay purchases which has a credit card, check card or PayPal. Always keep records of transactions. If it is possible, also have them printed. There are so many advantages of internet shopping that attracts consumers to search online – convenience, accessibility, affordability, best to buy and confidentiality. However, there are few consumers who don't trust online shopping. On the other hand, with one of these simple techniques to purchase online securely, consumers can enjoy the many advantages of online shopping and be satisfied.